Power engineering specialist EA Technology recognised the need for PR support to complement the efforts of a growing marketing team tasked with achieving business growth within the UK and select European and worldwide markets.

After a competitive pitch, dewinter’s energy team was appointed to clearly position EA Technology as the leader in end-to-end products, services and expertise for the electric power industry within four propositions – Training, Consulting, Instruments and Power Engineering Services – putting the company front of mind with key stakeholders, including DNOs and PNOs.

Results

  • Over the nine-month campaign, more than 100 items of media coverage were secured in national titles such as Utility Week, Maintenance and Engineering, IAM Magazine and the Daily Record.

  • EA Technology content produced by dewinter reached an audience of more than 5,000,000 people.

  • An independent report showed that EA Technology had moved ahead of its nearest competitors in terms of market ‘Share of Voice’.