Growing up green

Golden Square Shopping Centre in Warrington wanted to bring the community together and build a sustainable future.

An integrated two-month community relations campaign led to Warrington being named the greenest town in the UK!

Digital brand strategy
Influencer outreach

What we did

An online ‘Turn It Down’ pledge was created encouraging households to commit to turning their heating down by one degree. We liaised with key ‘green’ influencers, including the UK Energy Saving Trust to offer eco-themed giveaways in centre for those signing up. Campaign highlights included eco workshops, recycled fashion shows with local colleges and free tree sapling giveaways.

The outcome

This Growing Up Green campaign was recognised nationally at the REVO industry awards, winning the ‘Green Apple’ sustainability award.

Over £400,000

PR coverage

2 Million

Audience reach


Households signed up


Tonnes of carbon emissions saved

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