“How do we grow and engage a new online community of young people”
That was our challenge set by YouthFed, a charity that delivers life-changing support and mentoring to vulnerable young people.
Social Media Strategy
What we did
An informed brand strategy and identity was tested with 14-18 year olds before being rolled out across multiple touchpoints. The name, identity and messaging were developed culminating in a brand book and social media templates to enable the in-house team to continue to deploy the new brand across all digital platforms.