LimitlessYou
“How do we grow and engage a new online community of young people”
That was our challenge set by YouthFed, a charity that delivers life-changing support and mentoring to vulnerable young people.
Market Research
Branding
Marketing Strategy
Social Media Strategy
Stakeholder mapping
What we did
An informed brand strategy and identity was tested with 14-18 year olds before being rolled out across multiple touchpoints. The name, identity and messaging were developed culminating in a brand book and social media templates to enable the in-house team to continue to deploy the new brand across all digital platforms.
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