To increase awareness of and footfall to The Liberty Shopping Centre we launched a Fashion Week, which culminated in the International Fashion Design Competition Catwalk Show 2015.

We managed an integrated content approach including on and offline PR, blogger and influencer engagement alongside social media seeding activity.

Other tactics included a fashion design competition and crowdsourced creation of mood boards on Pinterest culminating in the ‘People’s Choice Award’ with voting on Twitter, Facebook, Pinterest and Instagram.

Fashion designer and TOWIE star, Lauren Pope, was a celebrity judge alongside M&S and fashion mentor, Syreeta McQueen.

The Results

  • 53 pieces of offline and online coverage including national media and bloggers.
  • Global entries for the fashion competition from UK, Europe, US, Nigeria and Japan.
  • Total readership and impressions of 189 million.