How to expel your partner.

Leading North West law firm Aaron & Partners wanted to raise the profile of its partnership services to professional practices in the North West, North Wales, Shropshire and beyond.

So we seeded an April Fool’s Day stunt. This was a spoof mobile app, ‘How to expel your partner’.

Here’s what it achieved:

  • On and offline coverage across key sectors and regions.
  • A surge in traffic to the firm’s website, increasing pageviews by 1,300%.
  • Featured on the legal profession’s most popular insiders’ website, RollOnFriday.
  • Listings in ‘Best April Fools’ stunt.
  • Audience reach of 1,400,000 across regional, trade, legal and technology publications.


B2B Campaign
of the Year Awards 2015

A smile from the client...

We had a lot of fun working with de Winter on this very creative campaign which has helped enormously in raising the profile of our Professional Practices team with our target audience of solicitors, GPs, dentists, accountants and other professionals.

Mark Briegal | Partner