Why PR is important

Blog by dewinter

Been looking at your marketing plans thinking, do we really need PR? And, what exactly is PR? 

PR is about recognition, reputation and storytelling. We create narratives and stories that fit our clients’ demands. 

Do you often find yourself googling:

  • How PR works?
  • Are PR and Marketing the same thing?
  • Why do PR?
  • Is PR beneficial?

Been looking at your marketing plans thinking, do we really need PR? And, what exactly is PR? 

PR is about recognition, reputation and storytelling.

We create narratives and stories that fit our clients’ demands. 

The Chartered Institute of Public Relations (CIPR) defines PR as the following: “Every organisation, no matter how large or small, ultimately depends on its reputation for survival and success.”

More than just a press release, PR’s build long-lasting relationships with journalists to help your brand get out there for the right reasons. In front of the right people increasing positive sentiment for your brand.

Consider your customer’s buying process, they become aware of a product or find a product that fits their need, they evaluate and then (hopefully) purchase.

They purchase based on their knowledge of the brand, one that has social proof with endorsements from family/friends/colleagues – even strangers (Amazon & TripAdvisor anyone?).

With social media’s ability to make or break a brand’s reputation – see the £1billion knocked off Peloton’s value following the social media backlash to their Christmas campaign. It’s clear why strong PR is still a vital part of your brand’s marketing mix. 

Even if your brand reputation takes an underserved knock there’s no getting around that. As a result, you will need PR campaigns to increase awareness of the brand to help rebuild a strong rapport with the audience. 

Therefore, having a clear digital PR strategy is a key aspect of managing your brand’s reputation. A strong online PR strategy will help the brand be highly visible to the right audience to engage with, the perfect tone resonating and telling your brand story. 

You want your followers to be shouting about, sharing and championing your brand. After all, we all rely on the opinions of our friends online. 

Planning your 2020 marketing strategy? Let us tell your story.

Actress Monica Ruiz in a screenshot from a Peloton bike commercial.
(Peloton / YouTube)

Leave a Reply

Your email address will not be published. Required fields are marked *