Our first deinsight – healthcare marketing 5-in-5

4 months ago | Kate

Healthcare Highlights: Your snackable roundup in 5 minutes 

 

  1. 1. Influencer generated content in the healthcare sector sees a 45% higher engagement rate than content from the brands themselves.
  2. Read more https://dewinter.agency/the-power-of-influencer-marketing/ 

 

  1. 2. M&S Introduces Stoma-Friendly Underwear
  2. In a UK high street first, M&S has launched knickers designed specifically for people with stomas. This groundbreaking initiative was inspired by an employee and developed in collaboration with Colostomy UK. Read more.

 

  1. 3. New Respiratory Disease Vaccine Debuts in Scotland
  2. Scotland has begun rolling out the Respiratory Syncytial Virus (RSV) vaccine, with the rest of the UK set to follow in September. Full story here.

 

  1. 4. Measuring influencer marketing campaigns’ return on investment (ROI) is essential to understand their effectiveness and justify the cost. But it’s not always straightforward.
  2. Read our top tips here:

https://dewinter.agency/10-ways-to-measure-the-roi-of-influencer-campaigns/ 

  1. 5. USA’s Ariana Ramsey Discovers Free Healthcare at the Olympics
  2. US rugby player Ariana Ramsey was astonished to find free healthcare services at the Olympic Village in Paris, including eye exams, dental care, and prescription glasses. Her viral TikTok summed it up: “Like, what?” Watch the story unfold.

 

  1. 6. NHS to Offer First Gene-Editing Therapy
  2. In a revolutionary move, the NHS will soon offer its first gene-editing therapy, marking a major breakthrough for patients. Discover more.

 

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