SENIOR ACCOUNT EXECUTIVE (LEVEL 2-3)

SENIOR ACCOUNT EXECUTIVE (LEVEL 2-3)

JOB FUNCTION & PROFILE (2018)

Salary Range: From £18,000 – £20,000

As a Senior Account Executive, you will play a major role in supporting the development of successful client relationships and the delivery of successful campaign outcomes across both traditional and digital channels.

Reporting directly to the PR Manager, you should demonstrate enthusiasm, dedication and commitment to clients and to the business. You should also show exceptional organisation, communication and creativity, together with a real passion for developing yourself, growing the business and being part of a winning team.

Main objectives

  • Contribute proactively to the successful development and delivery of the client communications strategy.
  • Ensure that agreed client KPIs are achieved and exceeded, and demonstrate success in adding value and creativity to every aspect of the client relationship.
  • Understand the clients’ sectors, be aware of the news agenda and proactively create and exploit opportunities.
  • Have a good understanding of how social media works how brands can use channels to create successful campaigns – Knowledge of social advertising a real bonus
  • Respond effectively to the Account Manager’s direction.
  • Demonstrate commitment to individual and team excellence.

The day-to-day

  • Write press releases, news stories, articles, case studies and product pieces
  • Pitch press releases and feature ideas by phone or email to national, regional and trade journalists, across print, broadcast and online, to interest them in covering their clients’ stories
  • Respond to phone calls and emails from journalists
  • Arrange interviews and editorial meetings with key journalists for clients’ spokespeople – in person or over the phone – and facilitate these meetings where appropriate
  • Monitor media coverage and report results to the wider team and clients
  • Attend client events and industry conferences
  • Handle clients’ social media accounts such as their Twitter, Facebook or LinkedIn page
  • Deliver analytics reports on social media, reporting on traffic, engagement and follower figures
  • Brainstorm fresh ideas for PR campaigns

 

Key skills

  • English language fluency: You need to have excellent written and spoken English.
  • Copywriting skills:You need to be hot on spelling, grammar and proof-reading, as well as have a creative flair for producing engaging copy.
  • Presentation skills:From communicating ideas to your team to presenting stories to journalists, you need to organise information in a succinct and interesting way to capture their attention.
  • Strong interpersonal skills:Whether it’s over the phone, by email or in person, PR is all about people, so you need to be approachable, friendly and empathetic, and be able to relate to people on different levels within the agency, with clients and with the media.
  • Excellent telephone manner:You will spend a lot of your time pitching stories to journalists, so you need to have the confidence to pick up the phone and speak to them and maintain a positive, friendly and upbeat tone.
  • Time-keeping:You will often be working to tight media deadlines as well as meeting the demands and pressures of your team and clients, so you need to be able to work quickly and efficiently, without compromising on quality.
  • Resilience: You need to be ballsy enough to pick up the phone to national journalists and resilient enough to handle criticism and rejection.

 

The package:

  • 21 days holiday + bank holidays
  • Clear de Winter career path
  • Charity day
  • Duvet day
  • Individual training budget
  • Fresh Fruit
  • Bonus structure