Facebook Wins Presidential Election

Regardless of who wins-both are SERIOUS spenders and acknowledge the value of #socialmediamarketing.


The #joebiden and #trump presidential campaigns were by far the biggest advertisers on Facebook this quarter 🤑

Both invested more in Facebook advertising than TV!

Trump spent $48.7 million, while Biden allocated $45.4 million to Facebook ads. To help put into context our average client monthly spend is £5,000.

The two party campaigns deployed tried and tested tactics we advise for our clients such as #lookalike audience targeting, but we can’t believe the enormous scale of this #presidential campaign and will enjoy crunching the data when the winner is finally announced!

USA Presidential Facebook Spend this quarter

To find out more on Facebook lookalike audience targeting and all social media magic available to achieve leads and sales, please call our social media team on 01244 320677.