A recent shopping centre campaign increased referral traffic by 70% and reached more local shoppers than the local paper and radio combined.

This year, on Blue Monday, we launched a “Great Getaway’ social media and broadcast integrated video campaign, for The Liberty Shopping Centre in Romford, encouraging shoppers to beat the January blues by entering to win a huge holiday prize worth £2,000. Each week a new holiday-themed video question was shared across social media, with weekly prizes from the centre’s 100+ shops awarded to winners to motivate entries, engagement and reach.

The weekly winners were called by local radio, Time 107.5 FM, during its Drivetime show and attended the Great Getaway Grande Finale in the centre to compete for the chance to win the ultimate holiday prize.

The Results

  • 70% increase in social referrals to website
  • Reached over 30,000 listeners on Time 107.5FM every week 
  • 170,000 people reached on Facebook
  • Facebook Likes – 1,500
  • Facebook Comments – 1000
  • Facebook Shares – 230
  • 750 NEW Facebook Page Likes