Vital Energi Powers the UK Future with dewinter

Leading clean energy solutions provider Vital Energi has chosen dewinter to support its apprenticeship recruitment marketing, tasking the agency with building awareness, driving engagement, and connecting the brand with prospective talent across the UK.

Vital Energi is one of the UK’s foremost clean energy specialists, delivering low carbon infrastructure, district energy networks, and sustainable energy solutions to public and private sector clients nationwide. With a growing portfolio of projects and an expanding workforce requirement, attracting the next generation of engineers, technicians, and business professionals is a strategic priority for the business.

The appointment saw dewinter take on the challenge of making Vital Energi’s apprenticeship offer visible, relevant, and compelling to a new generation of school leavers — at scale, and during one of the most competitive recruitment windows of the year: National Apprenticeship Week.

Kate Cox, MD at dewinter, said:

“Vital Energi is exactly the kind of brand that should be turning heads when it comes to early careers — a genuinely exciting business, doing work that matters, in a sector that’s only going to grow. Our job was to make sure the right people knew about it, understood it, and could see themselves in it. That’s the kind of brief we love.”

Working closely with the Vital Energi team, dewinter developed and delivered Power Your Future — an integrated campaign built to guide prospective apprentices from first awareness through to application, across Technical, Low Carbon, and Business Administration pathways.

The campaign centred on a personalised interactive quiz designed to match users with the right apprenticeship for their strengths and interests, supported by a live Power Hour webinar series, social-first content, and targeted paid media — all aligned under a single brand platform to ensure a consistent and compelling message throughout.

The results demonstrated the power of a targeted, integrated approach. The campaign reached over 176,000 people — a 2,250% increase on baseline content reach — generating 3,500 clicks into apprenticeship journeys, 230 qualified leads, and a 10.5% conversion rate through the quiz pathway.

Dewinter is excited to be supporting Vital Energi’s ambition to position itself as an employer of choice for the next generation of clean energy talent across the UK.