Young minds matter
10.5% of 16-24 year olds in the UK are not in education, employment or training (NEET). How do you reach these important young people and show them a brighter future?
Social media
Content strategy
Advertising
Animation
What we did
The isolation of this specific audience is crippling and heavily impacts on their mental health and wellbeing. We developed a digital marketing strategy, identifying where they are online, what they do, what they watch, even what they game! The tone, language and visuals were essential to engage rather than further isolate. We worked with closely with youth leaders at Youth Fed, hosting focus groups, before the launch of a campaign signposting the most vulnerable young people in the region to help, support and training via our strong social media comms plan.
The outcome
67%
impressions increased
166%
increase in traffic referral
73%
audience growth
