Raising national awareness during Urology Awareness Month of the UK’s bladder leakage crisis affecting 8 million women.
A condition affecting millions yet rarely discussed publicly, our aim was to break the taboo around urinary incontinence, and drive policy change for improved continence services and research investment.
PR
Media liaison
Copywriting
Social Media
The Urology Foundation came to us with a mission to make incontinence a mainstream conversation for all ages.
We commissioned a UK consumer survey focusing on leakage issues for women over 30. The compelling findings provided the statistical backbone for our “Time to Act” media outreach campaign.
Broke the taboo and amplified patient voices for The Urology Foundation
8
major media placements
21.5 million
reach