Thechallenge

Turning new detailed clinical evidence into snackable content for busy healthcare professionals (HCPs). That meant – driving downloads of education resources, and creating one place for product information and guidance.

Urgo Medical wanted to go beyond wound dressing product promotion. The goal was to educate and reassure HCPs that, with UrgoClean Ag’s continuous debridement, all nurses can perform debridement confidently in any care setting.

Thestrategy

We developed an integrated campaign that supported both the sales and marketing teams – translating a complex international consensus report into clear, practical messaging for busy healthcare professionals. 

Theexecution

We created a distinctive three-step “Clean. Debride. Heal.” campaign that translated complex evidence into clear, practical messages for busy clinicians.

At its centre is a dedicated UrgoClean Ag education hub, which brings together clinical evidence, product information, videos and downloadable resources. The campaign drives HCPs to the hub through:

• education landing page and hub
• paid social on Facebook and Instagram
• emails to healthcare professionals
• sales materials for field teams
• creation and hosting of live webinars