Growing up green
Golden Square Shopping Centre in Warrington wanted to bring the community together and build a sustainable future.
An integrated two-month community relations campaign led to Warrington being named the greenest town in the UK!
Design
Events
Digital brand strategy
Influencer outreach
PR
What we did
An online ‘Turn It Down’ pledge was created encouraging households to commit to turning their heating down by one degree. We liaised with key ‘green’ influencers, including the UK Energy Saving Trust to offer eco-themed giveaways in centre for those signing up. Campaign highlights included eco workshops, recycled fashion shows with local colleges and free tree sapling giveaways.
The outcome
This Growing Up Green campaign was recognised nationally at the REVO industry awards, winning the ‘Green Apple’ sustainability award.
Over £400,000
PR coverage
2 Million
Audience reach
2000
Households signed up
65,000
Tonnes of carbon emissions saved
