#1 share of voice

How we made our client become the most talked about brand, generated record number of leads and #1 share of voice

Digital advertising
Email
Lead generation
Content marketing

What we did

Convatec, the global leader in advanced woundcare, commissioned dewinter to lead digital communications, promoting its presence at EWMA (European Wound Management Associations) in Barcelona.

Key goals included new technology awareness, symposium attendees, share of voice, LinkedIn followers and leads.

our results

We delivered an integrated education campaign, working alongside the R&D team, targeting nurses and wound care specialists from around the world:

– Influencer marketing
– Email marketing
– Paid social media
– Organic content calendar
– Video and animation
– Live stories and reels
– Downloadable gated assets

700%

growth in impressions

80%

LinkedIN follower growth

50%

spike in unique visitors

#1

share of voice

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