#1 share of voice
How we made our client become the most talked about brand, generated record number of leads and #1 share of voice
Digital advertising
Email
Lead generation
Content marketing
What we did
Convatec, the global leader in advanced woundcare, commissioned dewinter to lead digital communications, promoting its presence at EWMA (European Wound Management Associations) in Barcelona.
Key goals included new technology awareness, symposium attendees, share of voice, LinkedIn followers and leads.
our results
We delivered an integrated education campaign, working alongside the R&D team, targeting nurses and wound care specialists from around the world:
– Influencer marketing
– Email marketing
– Paid social media
– Organic content calendar
– Video and animation
– Live stories and reels
– Downloadable gated assets
700%
growth in impressions
80%
LinkedIN follower growth
50%
spike in unique visitors
#1
share of voice
