How we made our client become the most talked about brand, generated record number of leads and #1 share of voice
Digital advertising
Email
Lead generation
Content marketing
Convatec, the global leader in advanced woundcare, commissioned dewinter to lead digital communications, promoting its presence at EWMA (European Wound Management Associations) in Barcelona.
Key goals included new technology awareness, symposium attendees, share of voice, LinkedIn followers and leads.
We delivered an integrated education campaign, working alongside the R&D team, targeting nurses and wound care specialists from around the world:
700%
growth in impressions
80%
LinkedIN follower growth
50%
spike in unique visitors
#1
share of voice