Life can be unpredictable,
baseplate security shouldn’t be
Living with leakages and sore skin around a stoma can be debilitating. Finding the right product fit can change a person’s life.
Tests reveal eakin dot® skinsmart™ performs the best, with the most secure fitting, helping patients live without leaks.
Campaign strategy
Digital branding
Animation
Advertising
Social media
What we did
The reliability of a secure stoma bag is absolutely key to ostomates. We created this pan-European campaign leading on visuals that resonate with other unpredictable moments in life, along with the strong headline that resonates with all audiences, regardless of language and gender.
The outcome
The global advertising campaign achieved high impact conversion with both B2B and B2C audiences. Animated social media assets were localised for each market and a targeted paid social media advertising project in France across both Facebook and LinkedIN generated high lead generation.
35%
increased global reach
50,000+
French stoma nurses reached
70%
increase in leads
