digital marketing to door drops
A challenge that digital marketing couldn’t solve. The catheter audience – over 300,000 people every day, managing life with complex continence conditions. Their UTI’s can be reduced with the right products, but they don’t engage with healthcare digital marketing.
Healthcare marketing
Direct mail
Copywriting
Design
What we did
This audience is primarily over 60 – they go online to research, but don’t share data, fill in lead gen forms, or convert through paid social.
TV, radio and direct mail trials were carried out throughout the UK to test lead conversion rates compared to digital marketing. The direct mailer, housed in a branded envelope, spoke directly to users, not clinicians, using language that was warm, expert, and reassuring. The creative led with Convatec‘s me+ continence care programme: a dedicated support team just a phone call away and the promise of support as individual as the person receiving the mail.
