Pepsi advert goes flat

Blog by Emily Kench

If you’ve been on top of your game, you may have seen the recent Pepsi advert that’s been circulating social media, news platforms and causing controversy worldwide.

In the ad campaign, famed Kendall Jenner appears to leave a photo shoot to calm a protest by handing a police officer a can of Pepsi. Along with many criticising the ethnic choices of Pepsi for using a ‘classically beautiful, white woman’ to diffuse a protest, many have also speculated the reason behind releasing the ad on the 49th anniversary of Martin Luther King Jr’s assassination.

Bernice King, daughter of Martin Luther King, quickly responded to Pepsi’s mistake by posting an image of her father with an understandably dry tagline.

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Since becoming the butt of many online jokes and memes, the fizzy drink giant have since been forced to pull the advert and apologise, stating that “Pepsi was trying to project a global message of unity, peace and understanding,”

But is all publicity good publicity? The ad has certainly got people talking and the household name trending on Twitter. Marketing and PR theories are trying desperately to further understand the strategies and many a professional are voicing their opinions on LinkedIn.

We would love to know your thoughts on the advert and how it’s affected the PR world. Get in touch at neverdull@thinkdewinter.co.uk

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