dewinter Appoints First Ever ‘Author in Residence’
The storytelling specialists at award-winning PR agency, dewinter, have become the first agency in the country to appoint their own author-in-residence.
Dr Jenny Oldfield is a best-selling author with a published career spanning over 40 years; from journalism, adult fiction to being one of the UK’s best-selling children’s authors she will be sharing her skills in writing compelling stories that grab the reader’s attention.
Her first adult literature was published whilst still studying her phd at Birmingham University and since then, she has had over 100 books published. Now specialising in children’s fiction series, her stories have both been televised and printed in over 30 languages throughout the world.
Jenny will be working with dewinter’s team of storytellers, helping inspire and share with the team her unique writing techniques that help make a story both engaging and shareable. dewinter works with clients throughout the UK in sectors including professional services, retail, leisure and charity – specialising in developing stories for news, online social media and broadcast. Clients include Community Foundation, International Eisteddfod, Royal Crown Derby, CF Fertilisers and international logistics company, Flex.
Kate Cox, MD and owner of the agency, said : “We are honoured to be able to introduce such a unique skill to the team. Storytelling is a bit of a ‘buzzword’ in media communications at the moment, but to be honest we have been storytelling since we established back in 1989. The company’s ethos has always been to create genuine, engaging stories that help our clients reach out with integrity to their customers.
Hosting a writer in residence brings significant benefits to an organisation in terms of the creativity, writers can inspire and the perspectives Jenny will bring will strengthen our offering to clients all over the world.”
The benefits of having a writer in residence to promote the creative development of staff and to increase literacy and organisational health have been well documented by The Arts Council. Dr Oldfield will be running internal workshops, readings and one-to-one coaching to give dewinter staff a valuable insight into the creative process and a rare opportunity to spend time with a writer.
Jenny adds: “This unique role really intrigued me, I live and breathe storytelling and know the world of publishing inside and out. This author-in-residence role enables me to enter the new world of corporate PR and share my skills to benefit a new audience of readers. It will be a challenge to have more constraints assigned to my written work, as I normally create a story from my own inspiration; the team at dewinter have a specific role to raise the profile of their clients using specific key messages. But this is what motivates me the most – to create compelling stories that generate genuine impact in an already saturated world of social media and news. I believe I can make a real difference as I am already doing this in the highly competitive publisher community.”