Nurses: the front-line warriors, the multi-tasking magicians, the ones keeping healthcare running smoothly.
They’re not just caregivers; they’re health influencers with real sway over patient choices. In 2025, health and wellness brands aiming to make an impact need to focus on nurses with marketing that respects their time, values their expertise, and maybe even throws in a little self-care.
Think evidence-based products, scientific resources, and marketing that doesn’t interrupt their 12-hour shifts. Key strategies include practical resources, authentic connections, and well-deserved appreciation initiatives (they deserve all the love and more!).
We think this report will help build long-lasting partnerships that help both brands and nurses thrive in the healthcare world.