How We Helped Build a Pan-European Campaign with Sticking Power
4 weeks ago | Kate
When it comes to stoma care, reliability isn’t a luxury, it’s a lifeline. For ostomates, the security of a stoma bag can be the difference between confidence and anxiety. That’s the powerful truth behind the pan-European campaign we created for Eakin, one of the world’s most trusted names in stoma care.
The Challenge
Create a global campaign that connects emotionally, cuts through language barriers, and positions Eakin as a leader in security and reliability for both healthcare professionals and patients.
The Big Idea
We knew we had to strike a chord. So we built the campaign around a core insight: life is full of unpredictable moments – your stoma bag shouldn’t be one of them.
We led with bold, relatable visuals and a headline that landed instantly, no matter the language or market. The creative platform was designed to resonate across genders, cultures and contexts, making it as inclusive as it was impactful.
What We Did
- 1. Concept and Campaign Development
We developed a strong creative hook and visual style that elevated a simple message into something memorable, witty and human.
2. Social Strategy and Paid Media Execution
Animated assets were localised for each market, ensuring cultural relevance while retaining the core campaign idea. In France, a paid social campaign across Facebook and LinkedIn drove significant B2B and B2C results, especially among stoma care nurses.
Messaging that Sticks
By leading with universal emotions such as trust, security, unpredictability, the campaign struck a balance between product functionality and real-life resonance.
The Results
35% increase in global reach
50,000+ French stoma nurses reached
See full case study here
That’s what happens when creative thinking meets insight-led strategy and a brave client ready to stand out in a crowded market.
“The team are able to inject a real creativity into the briefs, elevating simple messages into witty and memorable campaigns that speak to a global audience.” Eakin
Want to make your message stick?
Let’s talk.