How to become the ostomy brand healthcare professionals actually recommend

Having developed healthcare marketing campaigns within the stoma sector for over a decade with clients such as Eakin and Convatec, we thought we’d share key insights on how healthcare professionals don’t just influence ostomy product choice – they shape it.

Stoma care nurses, tissue viability teams and community clinicians are the trusted advisors patients rely on throughout their journey. Their confidence in a product can determine whether a brand is trialled, recommended and ultimately adopted.

Yet many marketing strategies still focus on product features before understanding what healthcare professionals actually need from the brands they work with. See more of our recent work here, from marketing direct to nurses to working with consumer stoma influencers.

Our latest Ostomy Forecast Report explores the changing expectations of healthcare professionals and what today’s leading ostomy brands need to do to build trust, support clinical practice and improve patient outcomes.

Inside you’ll discover:

• The biggest factors influencing HCP recommendations.
• The educational content and support clinicians genuinely value.
• How to differentiate in an increasingly competitive ostomy market.
• Practical marketing opportunities to strengthen HCP engagement.
• Actionable ideas your team can implement immediately.

Whether you’re responsible for brand strategy, product marketing or commercial growth, this report will help you develop campaigns that resonate with clinicians – not just patients.

Download your free copy today and discover how to position your brand as the partner healthcare professionals genuinely want to recommend.