deinsight – November’s latest dose
1 month ago | Kate
deInsight…your latest dose of marketing medicine
Stay ahead of the curve with the latest developments in healthcare and health news across the UK. Here are the top five stories making an impact in November.
AI in Diagnostics
AI is increasingly being used to assist in diagnostics, recently the NHS announced using AI to prevent missed fractures and improve patient outcomes. It is being used already to help detect the earliest signs of breast cancer on scans, spot who is most at risk of heart attacks and predict when the next pandemic will happen. Read more here.
Video Marketing for Health Literacy
Video is fast becoming an essential tool for healthcare, simplifying complex topics and building trust with patients. A standout example is Convatec’s me+ new launch program, designed to support patients through their entire health journey with not only educational videos, but interactive video which viewers can tailor to their specific situation. Check out Convatec’c personalised video journey here.
Social Media as a Trust-Building Tool
Healthcare brands are moving beyond social media for marketing alone, using it for peer-to-peer learning, social listening, and patient education. This shift underscores social’s role in building a healthcare community focused on support and engagement. Read our latest article.
Single-Use Vapes to be Banned
The UK plans to ban disposable vapes next summer due to health and environmental concerns. This measure, aimed at protecting children, aligns with broader public health objectives. Read more here:
Better use of vaccines could reduce antibiotic use by 2.5 billion doses annually, says WHO
More investment in vaccines could avert deaths due to antimicrobial resistance, reduce antibiotic use and save money treating resistant infections. Read WHO news here