Deep South Comes Up North to theretailroom

Blog by Nikki Girvan

Retail PR agency, theretailroom, has been appointed to launch the first northern venue for American-themed restaurant chain, Red Dog Saloon.

Retail PR agency, theretailroom, has been appointed to launch the first northern venue for American-themed restaurant chain, Red Dog Saloon.

The specialist retail and hospitality agency, which is part of the dewinter PR Group, has been selected by the brand to launch it’s Liverpool restaurant. The brief includes managing its opening event, PR, paid-for social media activity and local advertising, as well as focusing on influencer engagement.

The saloon doors are set to swing open at the end of the month.

dewinter Group’s owner and managing director, Kate Cox, said: “Our Liverpool office is excited to be bringing Red Dog Saloon to the north for the first time.

“Our local knowledge and networks, combined with the teams’ journalistic background and expertise in delivering creative launch events, will ensure we put Red Dog Saloon firmly on the map in Liverpool.”

Family-run Red Dog Saloon launched in Hoxton in 2011 and is already renowned in London for its fat ribs, buffalo chicken wings, hickory smoked pulled pork,burgers and food challenges. The successful concept has three restaurants in the capital, as well as sites in Nottingham and Southampton, with a vision to open up to 60 sites in total.

Red Dog Saloon Owner, Tom Brooke, said: “We are not backed by private equity and our expansion is driven on a site-by-site basis. Our brand is unpretentious, fun and focused on the quality of both our food and experience, so it is vital that we work with partners that share those values.

“theretailroom’s extensive launch event experience and local knowledge, combined with its team’s enthusiasm and passion for the project were the deciding factors in their appointment.”

Red Dog Saloon joins theretailroom’s roster of national and regional retail clients including Royal Crown Derby, Maltbys carpets, The Liberty Shopping Centre, Romford, Salford Shopping Centre, Castle Dene Shopping Centre, Peterlee, Crossgates Shopping Centre, Leeds and The Broadway, Plymstock.

To find out how the team could help your retail business contact Kate Cox or Nikki Girvan on 0151 363 8650 or email kate@theretailroom.co.uk or nikki@theretailroom.co.uk

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