dew by dewinter · creative comms for caring brandsWhen a nurse asks AI which dressing to use, is your brand in the answer?
We map where clinicians, procurement teams and patients now find and compare products - AI assistants, search, clinical content, forums and media - and show you exactly where competitors are winning and what to do about it.
Built for wound care, medical device and healthcare brands worldwide.
How often each brand is named when AI assistants are asked for product recommendations
Product decisions in healthcare no longer start with a rep visit or a Google search.
Clinicians ask AI assistants. Procurement teams compare formularies. Patients read forums before they speak to a nurse. Standard SEO tools see only a fraction of this.
AI assistants
ChatGPT, Gemini, Copilot and Perplexity - which brands they name, and which sources they trust.
Search and AI Overviews
Clinical and patient search terms, who ranks, and who gets pulled into Google's AI summaries.
Clinical and formulary content
Guidelines, formularies, journals and education hubs that shape what clinicians consider.
Patient and clinician communities
Forums, Reddit and social groups where real experiences of products are shared.
Trade and health-service media
Nursing, wound care and health-service press coverage - often the very sources AI tools cite.
Competitor activity
Where rivals are gaining visibility, and the content and coverage driving it.
Not another dashboard. A clear answer to “where should we invest next?”
AI visibility score
How often your brand is named, recommended or cited across the questions clinicians and patients actually ask.
Competitor landscape
Side-by-side visibility against your key competitors across every discovery channel.
Evidence and content gaps
The sources AI and search rely on, and where your clinical evidence is missing, buried or hard to cite.
90-day action plan
Prioritised, compliance-aware actions across content, PR and education - ready to take to your board.
Three steps. No lengthy onboarding.
30-minute walkthrough
We look at your product area and competitors together and show you a first snapshot of your AI visibility.
The full audit
We test the questions your customers ask across AI assistants, search, clinical content, communities and media.
Your dashboard and roadmap
A live dashboard and a prioritised plan, presented to your team, with the option of ongoing quarterly tracking.
How visible is your brand where clinicians decide?
Six quick questions. You'll get an instant rating and a sense of where the biggest gaps are likely to be.
Healthcare specialists, not generalist SEO.
dewinter has been communicating complex healthcare products since 1989. We know wound care and medical devices, and we know how clinicians evaluate evidence.
That means recommendations that respect the regulatory rules you work within - and content your medical and regulatory teams will actually sign off.
Every audit is tailored to your market.
Start with a free walkthrough. Afterwards, we'll send you a proposal built around your products, competitors and goals.
Walkthrough
Free30 minutes, one product area, a first look at your AI visibility against competitors.
Clinical Discovery Audit
TailoredFull audit across all discovery channels, live dashboard, 90-day roadmap and team presentation.
Ongoing tracking
Quarterly12-month agreement. A full quarterly report and review meeting, plus a short monthly email on big moves, competitor activity and AI answer changes.
Book your free walkthrough
A focused 30 minutes on your products, your market and the decisions in front of you. No generic audit and no hard sell.
dew by dewinter