Citizens Advice Goes Digital

Blog by Kate Cox

CITIZENS ADVICE LIVERPOOL LEADS THE UK WITH DIGITAL SERVICE

Our Liverpool office is delivering a PR and social media campaign to help launch the first Citizens Advice mobile app and raising awareness of the innovative digital communications currently being offered by the charity.

 

Our Liverpool PR team is proud to be supporting the forward-thinking advisory service who is spearheading the industry’s use of digital platforms.

It is the first Citizens Advice in the country to launch a free mobile app, offering local residents access to free advice services available in the city. The app enables users from across the Liverpool area to search localised information and provides 24 hour advice on a variety of areas, including debt, benefits, tax credits, housing and more.

Liverpool’s Citizen Advice already offers free Whatsapp messaging, SMS text services and has recently secured funding to be the first city in the UK to trial a Snapchat service. Snapchat is fast becoming the most popular social messaging app for teens and young adults, and the Liverpool office is reaching out specifically to students in the city offering debt advice via it’s own Snapchat channel and live stories.

Our Liverpool social media team is literally buzzing with pride and we can’t wait to share more news on the trial, launch and PR support over the coming months.

If you would like to learn more about Citizens Advice please click here http://www.liverpoolcap.org.uk/

If you want to raise awareness for your products or services, get in touch jo@dewinter.agency

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