Adapting stoma care
during chemotherapy

Over 75% of ostomies are due to cancer.

Adapting stoma care during and after chemotherapy is often overlooked.

Design
Illustrations
Direct Mail
Email
Social Media

What we did

Our campaign design evolved from the lead illustration of a hug. A powerful suite of illustrations followed and were rolled out across press ads, nurse information booklets, Powerpoint decks and social media.

The campaign has been translated into 16 languages and is set to be delivered around the globe, across Europe, Japan, Australia and New Zealand.

The outcome

16

countries

global

campaign rollout in 2023

Video of powerpoint deck

Speech Marks

It has been a pleasure to work with Stu and the wider dewinter team on this focus topic. From a challenging brief the team were able to create something that is modern and eye-catching yet sympathetic to the subject area and portrays our brand values throughout. It is receiving positive feedback within our international markets to date across a number of channels.

Sheila Harper | eakin | Eakin

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campaigns that grab global attention?

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