Breaking the bladder leakage taboo
Raising national awareness during Urology Awareness Month of the UK’s bladder leakage crisis affecting 8 million women.
A condition affecting millions yet rarely discussed publicly, our aim was to break the taboo around urinary incontinence, and drive policy change for improved continence services and research investment.
PR
Media liaison
Copywriting
Social Media
What we did
The Urology Foundation came to us with a mission to make incontinence a mainstream conversation for all ages.
We commissioned a UK consumer survey focusing on leakage issues for women over 30. The compelling findings provided the statistical backbone for our “Time to Act” media outreach campaign.
- Data-driven storytelling: Survey findings provided newsworthy hooks backed by real experiences
- Human-centred approach: Case studies put faces and voices to the statistics, creating emotional connection
- Strategic media targeting: Tailored pitches matched the right stories to the right journalist
- Taboo-breaking narrative: Positioned bladder leakage as a legitimate health priority worthy of public discussion
- Campaign alignment: Every piece of coverage reinforced the “Time to Act” call to action, check out some of our coverage secured in Stylist, and Yahoo
The outcome
Broke the taboo and amplified patient voices for The Urology Foundation
8
major media placements
21.5 million
reach
Need help with creative communications
to drive real awareness and change ?