How many blogs does it take to make an impact?

We get this question a lot. And the honest answer is: there’s no magic number.

At dewinter, we’ve been writing stories that spark change and drive results for over 35 years – and one thing we know for sure? It’s never just about how many.

It’s about how good.

Here’s what really moves the needle:

• Quality over quantity 10 great blogs will do more for your brand than 100 forgettable ones. Insightful, well-researched, and actually interesting content wins every time.

• Consistency counts Showing up regularly keeps your audience engaged – and tells search engines you mean business.

• SEO matters If your content can’t be found, it can’t work. Get the foundations right and visibility follows.

• Know your audience Write for them – their challenges, curiosities and goals – not just for Google.

• Promotion is half the job Even the best blogs need a boost. Use your socials, newsletters, and network to get your content seen.

• Focus on outcomes, not output Don’t chase numbers. Chase results – traffic, leads, reputation, reach.

Sure, 20–30 high-quality posts is a solid starting point. But real impact comes from the strategy behind the story – and that’s where we come in.

Ready to turn your blog content into something that actually does something? Let’s talk.