The menopause conversation has changed. The culture has shifted. And so has the audience.
Menopausal women are decision-makers, power-spenders, and digital natives. They are Googling their symptoms, scrolling for solutions, swapping product reviews in WhatsApp groups, and educating themselves at 3am because the HRT waitlist is 12 weeks long.
They are well and truly online – at all hours
Despite the fact that 13 million women in the UK are currently peri- or post-menopausal, many are:
This isn’t just a medical gap — it’s a marketing opportunity. Because when women aren’t getting the clarity or care they need from their GPs, they turn to brands they trust.
Here’s one great example: Our client, one of the most reliable menopause tests in the market, wanted to help women get GP support quicker by being able to share their conclusive menopause test results with their GP.
This healthcare business offered genuine support, knowledge, and relief in the form of a test that states what stage of menopause you’re in— the digital presence we generated became a lifeline. We ran focus groups, data-driven ads, test trials, one-to-one interviews and regular content that resonated. The marketing outperformed expectations and they ran out of tests to ship! A good problem to have.
Smart, human, and data-driven digital marketing is how you reach, educate, and support the modern menopausal woman — especially when the system isn’t doing enough.
Here’s how:
Not in the GP’s waiting room. But online. On Instagram. In search bars. In Facebook support groups.
Tactic: Run targeted Ads that appear when she searches “Can’t sleep menopause” or “What HRT is right for me?”
When women feel dismissed by healthcare professionals, they want honest, expert-led answers — not a sales pitch.
Tactic: Create a content hub with clinician-backed answers to real questions. Share them through bite-sized Reels, LinkedIn carousels, and email series.
The brands that win in this space aren’t those who sell. They’re the ones who stand up. For better access. Better information. Better care.
Tactic: Launch a brand-led campaign calling for menopause training in GP practices. Show women you’re not just in the game — you’re on their side.
We don’t do beige. We don’t do surface-level strategy.
We create impactful marketing campaigns that reach real women with real needs — and position your brand as a trusted, powerful voice.
What we offer:
Because the NHS can’t always be the full support system she needs, brands have the chance — and the responsibility — to step in and show up.
And trust us: the ones that do?
They’ll earn loyalty that’s louder and longer-lasting than any prescription.
Want to know more? Contact us