ApplePay came to the UK and we got the biggest bite of media coverage for our credit card client. Round the clock media relations and 24-hour journalist liaison secured the largest share of voice of any credit card provider.

Our press office was on the phone to the nationals, personal finance, mobile and technology correspondents 24-7 and secured record-breaking media coverage for the agency including live interviews and broadsheet pickup, while integration with social media announcements throughout the world generated more coverage. 

The Results

  • Case study in the Daily Mail
  • Reach of 164 million 
  • Coverage worth over £675,000

A smile from the client...

Hard work of the team paid off and secured the most coverage the brand has received in a month.