Our job was to help Chester city centre to become a Business Improvement District (BID).

We needed votes, lots of them in fact.

By the end, we’d communicated with every single business in the city district and the campaign received the most YES votes of any new BID in the UK.

We devised, co-ordinated and implemented the entire communications strategy from launch events to press releases, and social media content.

We also designed the brand marketing collateral including annual reviews, newsletters, newspaper wraps, leaflets and we designed and built the CH1 website and enews campaigns.



  • The campaign reached 8 million people in Chester through media coverage alone.
  • We were so engaging our open rate of all e-news was over 50%
  • An opt-in database, double the size of the city centre district, was built from scratch
  • Chester received more ‘yes’ votes than any other new BID city in the UK


Shortlisted for UK Public Sector Communications Awards

A smile from the client...

The dewinter campaign helped to make a real difference to local understanding of the BID and what it could do for Chester and was intrinsic to the BID’s record high voting turnout and the ultimate success of the Chester BID”

Rita waters - chief executive, chester bid