Time is pressure

Over 200,000 people develop a new pressure ulcer every year. These cost the NHS more than £1.4 million every single day.

Direct marketing
Social media

What we did

Convatec, the global leader in advanced woundcare, commissioned dewinter to highlight how early intervention can significantly reduce healing time – saving the NHS time and money.

Our integrated marketing campaign received national recognition, winning UK Healthcare Campaign of the Year.


our results

Created and designed the multi-award-winning #TimeisPressure integrated marketing campaign that reached over 50,000 nurses via direct mail and social media.


direct mail packs


meetings secured


increase in impressions

2 x


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