Time is pressure

Over 200,000 people develop a new pressure ulcer every year. These cost the NHS more than £1.4 million every single day.

Direct marketing
Design
Social media

What we did

Convatec, the global leader in advanced woundcare, commissioned dewinter to highlight how early intervention can significantly reduce healing time – saving the NHS time and money.

Our integrated marketing campaign received national recognition, winning UK Healthcare Campaign of the Year.

 

our results

Created and designed the multi-award-winning #TimeisPressure integrated marketing campaign that reached over 50,000 nurses via direct mail and social media.

55,000

direct mail packs

500

meetings secured

85%

increase in impressions

2 x

awards

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