The Retail Room finishes 2017 with a splash!

One of the world’s leading water filtration systems, Aqua Optima, has chosen The Retail Room (part of the dewinter collection), to create and co-ordinate a national consumer and trade PR campaign, following exponential growth in 2017.

Aqua Optima water filter technology has been quietly taking over retail shelf space from the traditional brands, such as Brita, due to its innovative and more cost effective designs.

Aqua Optima filters are revolutionising the industry by being compatible with 98% of water filter jugs on the market, enabling shoppers to continue to enjoy the benefits of filtered water and break away from the expensive replacement filters.

Products can now be found in the majority of UK supermarkets and high streets, including Tesco, ASDA, Argos, Morrisons and Amazon.

The brand has commissioned The Retail Room to support its commitment to become the leading water filtration brand in the UK through national sponsorship, activation, social media and PR.

The Retail Room PR team will be developing an integrated communications campaign that will lead on key themes such as innovation, health and sustainability across national consumer and trade media, incorporating exciting new sponsorship deals, which will be announced next year.

dewinter Group’s owner and managing director, Kate Cox, said: “Our team loves working with disruptor brands that are dedicated to changing their customers’ worlds. Aqua Optima is one of those brands that is genuine and passionate, with a real innovation which we can shout about.”

“Our sector knowledge, combined with the team’s journalistic background and expertise in delivering creative multi-media campaigns, will ensure we help launch Aqua Optima into the nation’s hearts and minds.”

Aqua Optima Director, Nigel Wheeler, said: “National retailers are welcoming our innovation with open arms as they can offer their shoppers a wider and more cost effective range of quality products.  We want to help even more people to enjoy the benefits of filtered water. A national PR, social media and activation strategy is key to educating and entertaining our customers.”

“The Retail Room’s extensive PR, social media and event experience, combined with their enthusiasm and creativity, were the deciding factors in their appointment. We’re excited to begin 2018 with a strong team of creative storytellers, helping to get our brand seen and heard.”

Aqua Optima joins The Retail Room’s roster of national and regional retail clients including Royal Crown Derby fine bone china, Maltby’s Carpets and many UK shopping centres, including The Liberty and The Grosvenor.